Board of Directors

Charlotte Becerra / Charlotte’s of Santa Ynez
President

A UC Berkeley graduate with a professional background in publishing, Charlotte is the owner of Charlotte’s of Santa Ynez.  Charlotte brings extensive volunteer experience to the Chamber serving on the Santa Ynez Valley Historical Museum Advisory Council, as Youth & Vocational Coordinator for SYV Rotary, Director of the SYV Equestrian Association, President of the Santa Ynez Chamber of Commerce also serving as Chair of the Old Santa Ynez Days event.

Eryn Shugart / Veggie Rescue
Vice President

Eryn Shugart is a Santa Barbara native who holds a doctoral degree in social psychology from Claremont Graduate University. She has worked in senior administration with human services nonprofit organizations throughout the county for the past 22 years in roles including executive director, senior development director, program director, and director of operations.

Nicole Peña / Ambassador
Secretary

Nicole has donated her time and talent to almost every single event sponsored by the Santa Ynez Chamber of Commerce.  She chaired the annual Halloween Street Faire, attended mixers and ribbon cuttings, passed out flyers, popped popcorn at the Christmas tree lighting in Santa Ynez, works at the Old Santa Ynez Days booth, painted a wooden horse on display in Santa Ynez and attended countless meetings to further promote the township of Santa Ynez.  Nicole serves on the Chamber Executive Committee as secretary and is the president of Santa Ynez Beautiful, a 501(c(3) that originated due to the efforts of the Santa Ynez Chamber.  She serves as the secretary for the We Watch committee and has been involved with the community for over 40 years.

Joy Reinhardt / Ellie’s Catering Co.
Treasurer 

Joy Reinhardt has lived in the Santa Ynez Valley since 2017 and refers to the valley as her happy place. A  graduate of The University of Maryland with a professional background in food and beverage, she is the chef/owner of Ellie’s Catering Co., and the former chef/owner of Ellie’s Tap and Vine. She is a U.S. Army Veteran, serving most of her tours at NATO, as a News Analyst. Joy previously taught at risk youth culinary classes for Virginia Tech. She is also a big supporter and volunteer for the Meals on Wheels program, here in the valley and has served as the Vice President of the Santa Ynez Chamber of Commerce and currently holds the position of treasurer.